Tuesday, May 6, 2014

CELLAR 57

(not written by William this month) Why another club? Why launch it on May 7th - the middle of the week when we aren't even open? Why not wait until the new building is done? To answer that, we need to share some perspective... CELLAR 57 isn't just another club. It is a premise, turned into a passion, turned into a promise! A few years ago, in a 'just imagine' moment - we had a premise - what if we created a concept that was different than all the rest; something that celebrated what is unique about our property and our guests; something that was a treat, a night out or a special hideaway; something quiet and secluded, yet highend and classy; something private and indulgent but accessible and attainable; something that celebrates the area we are in and allows us to express our passions and our personalities. That was the premise. Then, we had some health issues to deal with and the premise turned into a passion - something to plan for and look forward to; something to strive for and drive towards. The passion lead to a promise - a present to William - fight the fight, hang in there, be strong and get to May 7th, 2014. On May 7th, William turns 57 - something he did not believe he would see. The promise - turn 57 and we will launch CELLAR 57 to celebrate your birthday! 57 wasn't a random goal. The numbers 5 & 7 have played an important part in William's life for, well, 57 years but these numbers have played a role in the vineyard and winery as well: - this vineyards were started 7 years ago - the winery is 5 years old - the land we bought is the 57th piece of land we looked at - our federal and state winery license numbers end in 57 - and on, and on and on! So, with CELLAR 57, we celebrate the premise, the passion and the promise!! Happy 57th Birthday William!!